(More: Cybersecurity concerns over messaging apps grow as more firms enable adviser texting) Compliance dos and don’tsĪ recent risk alert from the Securities and Exchange Commission on firms’ responsibilities related to electronic messaging suggests that firms “remind advisers of their obligations when their personnel use electronic messaging” and also “review their risks, practices, policies, and procedures … and to consider any improvements … that would help them comply with their regulatory requirements.” Texting with clients is always subject to compliance, so: Do: Below are some dos and don’ts to keep in mind. Still, as an adviser, there are concerns about texting you must take into account before you can dive in and begin communicating with your prospects and clients this way. In other words, virtually everyone texts these days, and they want to be able to do so with you. While it’s true that “sending and receiving text messages is the most prevalent form of communication for American adults under 50,” statistics indicate even those over 55 average 500 text messages a month. If you haven’t added texting as a component of your firm’s communications mix, perhaps it’s because you believe texting is only applicable for millennial clients and prospects.
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